More and more dealerships are gaining opportunity to sell automotive reconditioning plans such as; windshield repair, interior / leather repair and the newest addition, paintless dent removal (PDR).
One major company promoting these up-sale packages is Dent Zone. Dent Zone is a company who provides the service for the sponsored manufactures. Packages are presented to the dealerships at a set price and the dealerships sell the packages for what ever they wish. This package is geared not only for the new car owner but EVEN an existing customer who visits the service center for normal service. In other words, this package can be offered for pre-existing damage. So, if a customer comes in for regular maintenance, the service drive has an opportunity to sell the “Ding Plan” right then and there. Even if the customer has dings or no dings they can be covered.
How Long is the coverage and how much?
For the public, it will range from $300-$800 depending how many years (paintless dent removal). Most dealers will be selling plans from 1-5 years. Now this can good or bad for a PDR tech. Good for the PDR tech who is already servicing the account. Bad for the outside PDR companies who try to target retail. Bad, the customer can be stuck with a PDR company who isn’t capable or not willing to cover the plan to his/her best ability.
When is this going to be in effect? NOW! It’s happening already and just approved from Governor Arnold Schwarzenegger in California.
Here’s a related article regarding the same subject.
